What are the 10 things a website should have?

It works 24 hours a day, 7 days a week, 365 days a year, even when you sleep. If your website doesn't benefit your business, it's not effective. In addition to being a big no-no in Google's book, not offering a mobile-friendly experience is extremely frustrating for users. If they can't call you or easily find and read your content, they may leave your site altogether.

Eye-catching web design and design are very important for websites, similar to the importance of attractive merchandising for retail outlets. My Cloud Media Web Design Can Help You Design an Attractive Website. Once a potential customer arrives on your page, it only takes 50 milliseconds to decide whether they want to continue browsing or stay on your website. Web design must be in line with your brand strategy so that, the moment a visitor visits your website, they can immediately understand your company and its values.

G-4, Ground Floor, Sej Plaza, Marve Road, Malad West Mumbai — 4000064, India. Career Transitions You Can Make at 40 and 50. Grant Funding 101 - Deadline to Apply for NBSL - 6 Esther Court, Wansbeck Business Park, Rotary Parkway, Ashington, Northumberland, NE63 8AP. In the 21st century, every successful business starts with a great website.

These are the 7 things that ALL business websites should have. You don't have to recreate the wheel when you come up with your web address. You want people to find you easily. Create a simple web address that includes your company name so that people can access your site without having to work too hard.

There are a lot of options when it comes to website menus. You can have a drop-down menu, triggered by scrolling, hamburger, the list goes on. No matter what type you choose, the important thing is that it makes it easy for visitors to find what they need on your site. Your navigation should be simple and intuitive, both in the design and in the way the pages are organized.

In Clutch's third annual small business survey last year, 29% of small businesses said they didn't have a website. Why is it a problem? Because, according to researchers from the Welsh Government, it is estimated that 93% of all business purchases now start with someone using an online search engine. One of the biggest mistakes a company can make when launching a new website is to forget a strong call to action. That's why most sites usually have a web page created specifically to host only contact information.

It should include all the ways a person could contact your company, and you should check back on that page regularly to ensure that the information is up to date and 100% accurate. Nowadays, you can't afford to ignore social media. According to research by MarketingSherpa, 95% of adults aged 18 to 34 are likely to follow a company on a social media site. That means that mainstream sites like Facebook, Twitter and Instagram are huge groups of potential sales leads, and they're a fantastic way to build a community around your brand.

After all, with social media, people get a direct line to your company. You can have real conversations with customers from any device at any time of the day, helping to build brand loyalty and nurture relationships that lead to positive experiences and referrals. Considering how important social media is to your company's success, why wouldn't you want to advertise your social media presence on your own website? If you use social media to connect with customers, share deals, and foster relationships, one of your website's CTAs should remind users to follow your company on social media. This means that you should include links to your social media accounts on any contact page on your company's website, as well as in recurring places such as footer, header, or blog pages.

Automated marketing systems are essentially browser-based platforms that companies use to pre-load marketing materials that will be distributed on a regular basis to existing followers. The most popular form of automated marketing system is social media. Platforms like Hootsuite allow you to integrate all your social media channels from sites like Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpotr, Mixi and more, so your company's entire social media marketing mix can be viewed in one intuitive dashboard. From there, you can pre-schedule posts promoting web pages on your site, new products, blog posts, or anything in between, weeks in advance.

As a result, you don't have to waste time every day promoting your website through social media. Improving your SEO is one of the most difficult trial and error games of the 21st century. That's why small business owners are justifiably turning to SEO plugins that automatically perform this retouching for them. If you're looking for more information on how to create and improve your company's website, it's worth checking out our Ultimate Guide to Starting Your Own Business.

There you will find detailed information on how to choose a web host, structure your website, conduct market research, start using social networks and much more. John Carpenter is Chief Operating Officer of 1st Formations. It is responsible for ensuring that all departments meet their objectives to enable us to provide all our customers with an exceptional level of service. Outside of work, John spends time with his wife, young son and cat.

He likes to read history books and go to rock concerts. With 88% of people saying they're less likely to return to a website after a bad experience, first digital impressions are crucial. In no particular order, here are 10 things we think every successful business website should have. Does your website have the 10 must-haves on our list? If not, maybe it's time to redesign the website.

Check out our free website redesign workbook below. . .